Savannah College of Art and Design: Master of Art in Luxury and Brand Management
LXMT 742 – Advertising Luxury – Fall 2024
Final Course Project: Research and develop a geographic expansion or new product line extension for an existing brand. Use the IMC planning process to execute an advertising plan and creative concept.
Deliverables: Final Presentation/Process Book, Project Poster, Advertising Film
Process Book
Film Stills
