Savannah College of Art and Design: Master of Art in Luxury and Brand Management
LXMT 730 – Art of Luxury – Fall 2024
Final Course Project: Research the brand history, current state of the industry, competitors, and future industry trends through the lens of an existing luxury brand (Chanel). Then, provide a ten-year brand equity enhancement plan.
Deliverables: Process Book & Poster
Process Book
Poster
Ten-Year Plan
