Savannah College of Art and Design: Master of Art in Luxury and Brand Management LXMT 742 – Advertising Luxury – Fall 2024 Final Course Project: Research and develop a geographic expansion or new product line extension for an existing brand. Use the IMC planning process to execute an advertising plan and creative concept. Deliverables: Final …
Category: Portfolio
Chanel Brand Equity Plan
Savannah College of Art and Design: Master of Art in Luxury and Brand Management LXMT 730 – Art of Luxury – Fall 2024 Final Course Project: Research the brand history, current state of the industry, competitors, and future industry trends through the lens of an existing luxury brand (Chanel). Then, provide a ten-year brand equity …
Varsity Magazine
Kent State University: Minor in Fashion Media Magazine Design & Fashion Publishing – Fall 2023 & Spring 2024 Magazine Design Final Project: Develop a new magazine concept and design a condensed layout Deliverables: Cover Design, Feature 1, Feature 2, Departments, and Flatplan Fashion Publishing Final Project: Explore, develop, and execute the business needs and logistics …
Merchandising Portfolio
Kent State University: Bachelor of Science in Fashion Merchandising Fashion Merchandising Writing Intensive Seminar – Fall 2023 Final Merchandising Portfolio: A semester’s worth of new line planning and merchandising research for an existing brand (Zadig and Voltaire) utilizing sustainable cotton materials. Deliverables: Condense all research into a comprehensive summary portfolio.
Digital Machine Knitting Final Project
Kent State University: Bachelor of Science in Fashion Merchandising Digital Machine Knitting – Fall 2023 Final Course Project: Design and execute logistic activities for cohesive knitwear pieces. Deliverables: Flats, Tech Packs, and Programmed Swatches As a student in The Fashion School at Kent State, I am lucky enough to have access to four Stoll knitting …
Fashion Technology Application
Kent State University: Bachelor of Science in fashion Merchandising Fashion Tech: TechStyleLAB Final Project: Design and execute a physical product or research and present a case study incorporating technology elements we explored throughout the semester. I incorporated laser cutting technology to cut a pattern, add a lace design, and create an acrylic button. I then …