To blend the sport that changed my life with the passion that shapes my future, my M.A. Final Capstone project was born. After several months in the making, I am pleased to share the final product for a Ralph Lauren collaboration with FIFA for the 2026 World Cup in North America. Overview Sports have the …

Overview Tasked with developing a disruptive innovation business idea within the travel and hospitality sector, BuonApp was born. Derived from the Italian word buon appetito and the utilization of an app platform, BuonApp seeks to be the dining option of the sharing economy.  The idea capitalizes on travelers’ urge for authentic cultural and culinary experiences …

Overview Tasked with geographically expanding an existing brand into a new country, we chose the brand Oysho, a premium Spanish fashion brand specializing in lingerie, sportswear, loungewear, and swimwear. For this project, Oysho is strategically planning its expansion into the Indian market after A.T. Kearney named it the number one expansion opportunity market. The rising …

Overview Tasked with ideating a new line extension and the associated Integrated Marketing Strategy for a campaign launch for an existing brand, we proposed Ferragamo Home. Throughout the project, we extensively researched the luxury interiors industry and Ferragamo as a brand to propose a new line, marketing campaign, launch, and logistics that are realistic and …

Overview With the goal of increasing brand equity, we were tasked with researching the brand history and current state of the brand, the current climate of the market, the future market trends, then propose pillars for enhancement and a ten-year plan. My group and I chose to focus on Chanel for our project. After developing …

Overview Tasked with geographically expanding an existing hotel brand into a new country, we chose to focus on St. Regis. The hotel’s intentions to expand to Buenos Aires were halted in 2010 during political turmoil in Argentina. Considering the brand’s previous interest, the stabilized political landscape, and the promising tourism market, Buenos Aires, Argentina, was …